I worked with Bongomagic for 2 years on a part time and remote basis with their local customer support team and developers based in Scotland and Eastern Europe.
I was initially hired to redesign their referrer pages, to make them responsive and update the design – this soon turned into a longer engagement of a complete usability review and redesign of the administration tool.
The Bongomagic tool was so confusing that almost all of their clients were account managed, meaning that no users actually used the system themselves and their adverts and campaigns were all added by Bongomagic account managers along with their database of contacts and reporting. This meant a lot of resource being used at HQ.
Our task was to update the system to be user friendly enough to have new clients up and running with the help of a few tutorials and to migrate all existing manage customers to the new system